Gordeon Music offers online promotion in the German-speaking network as well as on European and international websites.
Gordeon Music offers online promotion on the German-speaking web as well as on European and international websites. From long-established online magazines to blogs and news sites to online radios and playlists, a large contingent of digital media is available for albums and EPs as well as singles and music videos.

Workflow Online PR

Step 1:
Creation of a coordinated online distribution, specifically for the release to be worked on. Based on our many years of experience and the stylistic diversity of the projects we manage, an optimally targeted mailout is achieved for the release.

Step 2:
Sending promo emails to our distribution list with more than 2,000 media contacts to ensure awareness of the topic. Experience shows that these advance e-mails already generate a good number of interested responses and various initial news items are placed.

Step 3:
On our in-house channels, a cutting-edge promo is also carried out in the context of the release in the area of social media. No news is lost if it is directly shared, tweeted or posted - modern promotion in real time!

Step 4:
Digital mailout of the music (via our DISCO account) incl. info material and cover letter to a distribution list consisting of the most important target group media and the appropriate returns of the step 2 mailout.

Step 5: (optional)
On request we also offer a playlist curator pitch!

Tastemakers, playlist curator:s and influencers have a huge impact on the success of a song. It is therefore important to also cover these areas as part of a PR campaign. As part of our online PR work, we offer to make your music available to important curators of playlists on Spotify, Apple Music, YouTube, etc.. The distribution list for this comprises approx. 60 to 70 curators per pitch.

Step 6:
Acquisition of reviews, interviews, live announcements (Face to Face / Phoner / Mail / Skype etc.), video premieres, blog posts, news releases and other features as well as raffles etc.

Step 7:
Create regular, detailed work reports as well as direct links to online coverage including screenshots, etc.

Work period starts at approximately two (2) months per release.